Podcast Listeners Follow 58% More Advertised Companies on Social Media
Ads distributed by Podcasts not only stand out more due to quantity, they are also proven to work.
Social Media likes and follows, directly relate to sales and profits.
Sponsorship and Advertising directly relates to actions by the consumer
Due to the limited interruptions, Opinion on Ads and Sponsors is Positive.
Costumers Think higher of products
And that translates to Sales
The average attention span in 2015 is 8.25 sec.
"The current best practices in advertising and brand storytelling often don’t work on mobile because they are based on decades of research into the passive medium of television.”
-Reynold D'Silva, the group head of FMCG, tech, telco and media brands at Facebook